Adroit Solutions Corporation

How will a website help my business?

An “express lane” for your business.

Do you use the grocery store “express lane”, or the fast food “drive-thru”?  Why because it is convenient and saves time.  Extend that same courtesy to your customers.

It allows your customers convenient, full time access to an additional facet of your business. It acts to increase your business's exposure and answers routine questions without tying up your staff. It can educate your customers for virtually no cost.  Reduce the interruptions during the day by placing your business hours, contact personnel and numbers, and other phone numbers and addresses they may call you for on your web site.

The website never sleeps!  You do.

Your website will answer customer’s questions 24 hours a day, 7 days a week, 365 days a year.  They can browse information on your business and perhaps realize that your offer services or products they did not know of. 

Suggestion Box

Let your customers give their suggestions anonymously.  How many times have you wanted to suggest something but hesitated because you might embarrass someone or jeopardize a relationship?  You may also get complements!

Specials and Coupons

You can place specials and coupons on the web.  It is very easy to update the web on a periodic basis (weekly, monthly, quarterly). 

How much reviewing and monitoring will this website require on my part? 

Depending on how you want your website to function, monitoring time will vary. For example you might like to have a 'question or suggestion box' giving your customers access to your business's resources that would obviously require monitoring time on your part. You might also like to run changing ‘specials’, which would require updates to the site.

Your site can also just act as an information vehicle for your customer base which would require no monitoring at all. This would be using the website as a kind of extensive 'billboard' that can have simple things like your logo to ALL the services and products that you can provide.

The work involved with respect to keeping the website functioning well and up to date can be taken care of entirely by Adroit Solutions. If you feel that you are computer literate enough to do this you can save some monthly fees by doing this work by yourself.

What is the website going to cost me every month?

There is no simple answer for this because it really depends on the extensiveness and frequency of reprogramming the website. The more frequently that the site will be changed the higher the monthly costs. For example, if you need to change the site monthly because you have monthly specials, this will cost more than if the information on the site does not change but once a year. The monthly 'hosting' fee is related to how much space your site uses as well as how much traffic is at your site.

How do I make people aware that my business has a website?

For the people who are looking for you on the internet, this is accomplished with the registration of your site with the many search engines. Adroit Solutions takes care of this registration process for you when the site is designed. Additionally, through all the various literature that you have; correspondence with your customers, signs, letterhead, business cards, etc. the website's existence (URL) should be advertised. 

If you have all the customers you can handle then we will not register your site, but the site will still enhance your customer service to your existing customers.

How do I track business that comes from the website?

As with any marketing venture it is important to track how effective your site is achieving the desired goals. Statistics are available to see how many people are visiting your site and where they are actually going. You can use some other tried and true ways of tracking for example offering a discount for web shopping customers. There are many ways to accomplish this through simple web counters and reports.

How do you make a website interesting enough so that people will read it?

As with any advertising, making your site unique, informative, creative, attractive and current will make your site relevant enough so that your customers will not only read it but will make sure that their friends go their as well.

It is a fine balance between making your site dynamic, relevant and interesting and making a site overwhelming.  Adroit Solutions can help you maintain the best site.

How do you keep people coming back to my website?

Continual updates to your site current are the best way to keep people coming back to your site. Offering appropriate incentives on your website is another way to keep people coming back. Humor is a good method if appropriate for your clientele.

Certainly you can use 'pop-up' windows to highlight any facet of your business or new offering. By making your website interesting to look at while supplying useful information to the viewer, you make the experience enjoyable for the visitor while creating an environment that is comfortable to utilize your services or buy your product.

By maintaining a current and updated website, people will enjoy returning to your website in the future. People also share useful and interesting websites with their friends.

Of course, designing a smooth running and intuitive site is vital to keep people at your site. This responsibility will be taken care of by Adroit Solutions!

What is
a website?

A Website is many things to many people. This really depends on what your goals are for the Website. In general, a Website is composed of a series of pages that may have varying functions.

On a simple level the Website can be like a sign for your business. Just like you would have some type of signage on the outside of your place of business so too can be a website. A Website can act like a billboard that advertises certain facets of your business. It can be an educational device to bring information to the public. It can act as a communication device much like the phone in that the public can use it to contact you. You can conduct business on a website in a similar way that mail-order works.

On a much more complex level it can be totally interactive with the public allowing you a freedom to explore entirely unique functionality specific to this medium that no other medium can offer. For example you can take an order for some product from your website or conduct an important survey to your business. You are also of course not limited by physical location because any person in the world that has internet access can visit your site.

What should be
on a website?

There are many opinions as to what should be on a website. The real important issues with respect to website design boil down to three points.

The website needs to download quickly because people that surf the web are rather impatient.

The website should also be visually dynamic and easily navigated.

The third and probably most important factor is content. The content on your website must be informative, current, accurate and of interest to the reader. When your website has the appropriate content, internet traffic will be constant. Constant traffic at your site is how your site will accomplish its goal - education, convenient interaction, or sales of product.